Quiz Start Time: 12:33 PM
Time Left 88
sec(s)
Question # 1 of 15 ( Start time: 12:33:48 PM ) Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
EBay’s mission is to connect individual buyers and sellers online
Singapore Airlines is the world’s largest airline
Girl Scouts of America, “where girls grow strong”
Wal-Mart, “we deliver low prices everyday”
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Quiz Start Time: 12:33 PM
Time Left 77
sec(s)
Question # 2 of 15 ( Start time: 12:34:19 PM ) Total Marks: 1
ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of
the following strategies?
Select correct option:
Product development
Market development
Diversification
Market penetration
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Quiz Start Time: 12:33 PM
Time Left 75
sec(s)
Question # 3 of 15 ( Start time: 12:34:53 PM ) Total Marks: 1
Choose the best description regarding marketing view point.
Select correct option:
Matching a product with its market
Promoting and selling products
Facilitating and satisfying exchange relationships
Distributing products at the right price to stores
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Quiz Start Time: 12:33 PM
Time Left 72
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Question # 4 of 15 ( Start time: 12:35:21 PM ) Total Marks: 1
Measure and evaluate performance is the part of which marketing function
Select correct option:
Marketing Analysis
Marketing Implementation
Marketing Planning
Marketing Control
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Quiz Start Time: 12:33 PM
Time Left 77
sec(s)
Question # 5 of 15 ( Start time: 12:35:52 PM ) Total Marks: 1
A company division, a product line within a division, or sometimes a single product or brand refers to which one of
the following concepts?
Select correct option:
A market
The BCG
An SBU
An initiator
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Quiz Start Time: 12:33 PM
Time Left 80
sec(s)
Question # 6 of 15 ( Start time: 12:36:22 PM ) Total Marks: 1
The marketing information system is not limited to use by the company it serves. It may also provide information to
which of the following?
Select correct option:
The government
External partners
Various publics
Competitors
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Quiz Start Time: 12:33 PM
Time Left 73
sec(s)
Question # 7 of 15 ( Start time: 12:36:52 PM ) Total Marks: 1
The information collected for the specific purpose at hand refers to which of the following data?
Select correct option:
Primary data
Secondary data
Encrypted data
Bulk data
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Quiz Start Time: 12:33 PM
Time Left 85
sec(s)
Question # 8 of 15 ( Start time: 12:37:24 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
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Time Left 87
sec(s)
Quiz Start Time: 12:33 PM
Question # 9 of 15 ( Start time: 12:37:46 PM ) Total Marks: 1
Which one of the following is a key building block for developing and managing customer relationships?
Select correct option:
Consumer expectations and customer satisfaction
Customer choices and product offers
Product performance and customer value
Customer value and customer satisfaction
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Quiz Start Time: 12:33 PM
Time Left 76
sec(s)
Question # 10 of 15 ( Start time: 12:38:26 PM ) Total Marks: 1
What is our business? Who’s our customer? What do our customers value? What should our business be? All these
simple-sounding questions define which of the following concepts?
Select correct option:
Objectives and goals
Mission statement
Business portfolio
Operational strategies
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Quiz Start Time: 12:33 PM
Time Left 78
sec(s)
Question # 11 of 15 ( Start time: 12:38:49 PM ) Total Marks: 1
Sampling requires the answer to three questions. Which of the following is an inappropriate one?
Select correct option:
Who is to be sampled (what sampling unit)?
How many people should be surveyed (what sample size)?
Why should they be sampled (justification)?
How should the people be chosen (what sampling method)?
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Quiz Start Time: 12:33 PM
Time Left 78
sec(s)
Question # 12 of 15 ( Start time: 12:39:13 PM ) Total Marks: 1
Which one of the following model can be used to analyze the environment both for new and existing business?
Select correct option:
Chain model
The BCG model
Five forces model
Value chain model
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Quiz Start Time: 12:33 PM
Time Left 87
sec(s)
Question # 13 of 15 ( Start time: 12:39:36 PM ) Total Marks: 1
Which method of research can be used to obtain information if people are unwilling or unable to provide?
Select correct option:
Observation
Focus groups
Personal interviews
Questionnaires
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Quiz Start Time: 12:33 PM
Time Left 87
sec(s)
Question # 14 of 15 ( Start time: 12:40:06 PM ) Total Marks: 1
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not
know what might have contributed to this decline, it is in which stage of the marketing research process?
Select correct option:
Hypothesis development
Symptom identification
Problem identification
Data interpretation
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Quiz Start Time: 12:33 PM
Time Left 75
sec(s)
Question # 15 of 15 ( Start time: 12:40:50 PM ) Total Marks: 1
Person’s pattern of living as expressed in his or her psychographics represents which one of the following concepts?
Select correct option:
Personality
Culture
Lifestyle
Motive
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