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Thread: Solved paper MGT301 Principles of Marketing Fall 2009

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    28 Solved paper MGT301 Principles of Marketing Fall 2009

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    FINALTERM EXAMINATION
    Fall 2009
    MGT301- Principles of Marketing


    Time: 120 min
    Marks: 92



    Question No: 1 ( Marks: 1 ) - Please choose one
    In a Michael Porter Model, which one of the following options is a major tool in the identification of ways to create value in an organization?

    ► Chain model
    ► The BCG model
    Five forces model
    ► Value chain model

    Question No: 2 ( Marks: 1 ) - Please choose one
    Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.”

    ► Global leader strategy
    ► Global challenger strategy
    Global follower strategy
    ► Global niche strategy

    Question No: 3 ( Marks: 1 ) - Please choose one
    Which one of the following is a key to build lasting relationships with consumers?


    ► Price of the product
    ► Need recognition
    Customer satisfaction
    ► Quality of product

    Question No: 4 ( Marks: 1 ) - Please choose one
    The strategic marketing process is how an organization allocates its marketing mix resources to reach its:


    ► Stated business idea
    Target market
    ► Competition
    ► Area of expertise

    Question No: 5 ( Marks: 1 ) - Please choose one
    Which one of the following is NOT a trend in the natural environment?

    ► The increased cost of energy
    ► A shortage of raw material
    ► Government intervention
    Changing consumer spending pattern

    Question No: 6 ( Marks: 1 ) - Please choose one
    Marketing information from which of the following databases can be accessed more quickly and cheaply?

    ► External
    ► Internal & External
    Internal
    ► Representatives

    Question No: 7 ( Marks: 1 ) - Please choose one
    It is important to note that research objectives must be translated into which of the following?


    ► Marketing goals
    Information needs
    ► Dollar amounts
    ► Results that justify the means

    Question No: 8 ( Marks: 1 ) - Please choose one
    If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?


    ► Hypothesis development
    ► Symptom identification
    Problem identification
    ► Data interpretation

    Question No: 9 ( Marks: 1 ) - Please choose one
    Groups of people with shared value systems based on common life experiences and situations in a culture represent which one of the following option?


    ► Motives
    ► Attitudes
    ► Cognitive dissonances
    Subcultures

    Question No: 10 ( Marks: 1 ) - Please choose one
    Society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option?


    Social classes
    ► Habitual buyers
    ► Charismatic leaders
    ► Opinion leaders

    Question No: 11 ( Marks: 1 ) - Please choose one
    In a reference group, people having special skills, knowledge, personality, or other characteristics, exert influence on others. Which one of the following option refers to these people?


    Opinion leaders
    ► Habitual buyers
    ► Charismatic personalities
    ► Wild ducks

    Question No: 12 ( Marks: 1 ) - Please choose one
    Income segmentation is used to target which of the following groups?

    ► Affluent
    ► Middle class
    ► Lower income class
    ► All of the given options

    Question No: 13 ( Marks: 1 ) - Please choose one
    Customer service is another element of product strategy. The first step is to survey customers periodically to assess the value of current services and to obtain ideas for new ones. From this careful monitoring, marketer has learned that buyers are very upset by repairs that are not done correctly the first time. What is the name of these types of services?

    ► Brand equity services
    Product support services
    ► Social marketing services
    ► Unsought product services

    Question No: 14 ( Marks: 1 ) - Please choose one
    Which one of the following statements BEST describes the concept of Price?


    The value that is exchanged for products in a marketing transaction
    ► Always money paid in a marketing transaction
    ► More important to buyers than sellers
    ► Usually the most inflexible marketing mix decision variable

    Question No: 15 ( Marks: 1 ) - Please choose one
    When establishing prices, a marketer's first step is to:


    Develop pricing objectives
    ► Select a pricing policies
    ► Evaluate competitors' prices
    ► Determine a pricing methods

    Question No: 16 ( Marks: 1 ) - Please choose one
    Which one of the following is the requirement for setting pricing objectives?


    ► The objectives should be short-term oriented
    ► There should be only one pricing objective
    ► The cost structure should be identified
    The objectives should be explicitly stated

    Question No: 17 ( Marks: 1 ) - Please choose one
    “Rs10 per unit for less than 100 units, Rs9 per unit for 100 or more units” reflects which one of the following discounts?


    Quantity
    ► Cash
    ► Seasonal
    ► Trade

    Question No: 18 ( Marks: 1 ) - Please choose one
    When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?


    Retailer
    ► Wholesaler
    ► Broker
    ► Producer

    Question No: 19 ( Marks: 1 ) - Please choose one
    Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as which of the following?


    ► Intermediary
    Leader
    ► Allocator
    ► Terminator

    Question No: 20 ( Marks: 1 ) - Please choose one
    Because Coke is such a popular product and the company is so powerful, Coca-Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel.


    ► Conflict
    Leadership
    ► Dominance
    ► Negotiation

    Question No: 21 ( Marks: 1 ) - Please choose one
    A cash-and-carry wholesaler would be expected to:


    ► Provide transportation
    Handle high turnover products
    ► Carry a wide variety of products
    ► Provide a wide range of services

    Question No: 22 ( Marks: 1 ) - Please choose one
    Coupon is an example of which one of the following promotional tools?


    Personal selling
    ► Sales promotion
    ► Advertising
    ► Public relations

    Question No: 23 ( Marks: 1 ) - Please choose one
    “Sharing of meaning” reflects which one of the following concepts?


    ► Noise
    ► Interference
    Communication
    ► Information

    Question No: 24 ( Marks: 1 ) - Please choose one
    Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market?

    ► Persuasive advertising
    Informative advertising
    ► Comparative advertising
    ► Institutional advertising

    Question No: 25 ( Marks: 1 ) - Please choose one
    In which of the following advertising a company directly or indirectly compares its brand with one or more other brands?

    ► Informative advertising
    ► Institutional advertising
    ► Reminder advertising
    Comparative advertising

    Question No: 26 ( Marks: 1 ) - Please choose one
    The advertiser has to choose the pattern of the ads. Which of the following options refer to the “scheduling ads evenly within a given period” and “scheduling ads unevenly over a given time period” respectively?

    ► Continuity; Hard hitting
    Continuity; Pulsing
    ► Pulsing; Hard hitting
    ► Sequencing; Routing

    Question No: 27 ( Marks: 1 ) - Please choose one
    Personal selling can be defined as which of the following communication?


    ► People communication
    Direct communication
    ► Interpersonal communication
    ► Local communication

    Question No: 28 ( Marks: 1 ) - Please choose one
    The principles of personal selling described as which one of the following orientation?


    ► Service orientation
    ► Customer orientation
    ► Transaction orientation
    ► Relationship orientation

    Question No: 29 ( Marks: 1 ) - Please choose one
    There are three typical types of sales force structures. Which one is often supported by many levels of sales management positions in specific geographical areas?


    Territorial
    ► Customer
    ► Complex systems
    ► Matrix

    Question No: 30 ( Marks: 1 ) - Please choose one
    Which one of the following wholesaler provides a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve?

    Mail-order wholesalers
    ► Specialty-line wholesalers
    ► Cash-and-carry wholesalers
    ► Truck wholesalers

    Question No: 31 ( Marks: 1 ) - Please choose one
    Which of the following firm aggressively tries to expand its market share by attacking the leader, other runner-up firms, or smaller firms in the industry?

    ► Market leader
    Market challenger
    ► Market follower
    ► Market niche

    Question No: 32 ( Marks: 1 ) - Please choose one
    Which one of the following is NOT a part of basic competitive strategies?

    ► Overall cost-leadership
    ► Differentiation
    Sales force reinforcement
    ► Focus

    Question No: 33 ( Marks: 1 ) - Please choose one
    Which of the following option is NOT related with traditional buyer’s rights?

    ► Right not to buy a product that is offered for sale
    ► Right to expect the product to be safe
    ► Right to expect the product to perform as claimed
    Right to ask money back even not offered by the seller

    Question No: 34 ( Marks: 1 ) - Please choose one
    Which of the following option is NOT related with “Key Principles for Public policy towards Marketing”?

    ► Consumer and producer freedom
    ► Curbing potential harm
    Economic recession
    ► Consumer education

    Question No: 35 ( Marks: 1 ) - Please choose one
    If the competitor’s price cut harm the company’s sales and profit then what should your company do:

    ► Hold the current price
    ► Increase the price
    Decrease the price
    ► Either increase or decrease the price

    Question No: 36 ( Marks: 1 ) - Please choose one
    When a company cannot supply all its customers’ needs; what would be an effect on price?

    Price will increase
    ► Price will remain same
    ► Price will decrease
    ► Price will decrease up to a certain limit

    Question No: 37 ( Marks: 1 ) - Please choose one
    What does this statement show “Trade of value between two parties”?

    ► Competition
    ► Transaction
    Exchange
    ► Need

    Question No: 38 ( Marks: 1 ) - Please choose one
    Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health. Which one of the following concepts is NOT being followed by this company?

    ► Product concept
    ► Production concept
    Societal marketing concept
    ► Marketing concept

    Question No: 39 ( Marks: 1 ) - Please choose one
    Identify the first step in a strategic planning process.

    ► Define the company's mission
    ► Develop the business portfolio
    ► Plan marketing strategies
    Set objectives and goals

    Question No: 40 ( Marks: 1 ) - Please choose one
    One of the contents of formal marketing plan that includes a market description, a product review, a review of competition and a review of distribution is called:

    ► Threats and opportunity analysis
    ► Objectives and issues
    ► Marketing strategy
    Current marketing situation

    Question No: 41 ( Marks: 1 ) - Please choose one
    Which one of the following are the MOST useful source of speedier and more comprehensive information?


    ► Suppliers
    ► Key customers
    Company reports
    ► Sales force

    Question No: 42 ( Marks: 1 ) - Please choose one
    Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?


    ► Developing the research budget
    ► Choosing the research agency
    ► Choosing the research method
    Developing the research plan

    Question No: 43 ( Marks: 1 ) - Please choose one
    Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?

    ► Extranet
    Internet
    ► LAN
    ► Intranet

    Question No: 44 ( Marks: 1 ) - Please choose one
    Mr. Ali, a sales person from Philips, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. What is the name of this process?

    ► Customer search
    ► Sales preparation
    Audience identification
    ► Prospecting

    Question No: 45 ( Marks: 1 ) - Please choose one
    All of the following are the examples of public relations tools EXCEPT:

    ► Speeches
    Feature articles
    ► Special events
    ► News stories

    Question No: 46 ( Marks: 1 ) - Please choose one
    Nestle Foods, ran an ad promoting its new Nestle fruit juice in Ladies' Home Journal magazine. The ad contained a coupon for $1.00 off the purchase price of two half-gallon containers of the drink. The advertising agency that created the Nestlé’s ad for the magazine:

    ► Was engaged in feedback barrier removal
    Was engaged in encoding the ad
    ► Was responsible for decoding the ad
    ► Acted as the communication channel

    Question No: 47 ( Marks: 1 ) - Please choose one
    Nestle Foods, ran an ad promoting its new Nestlé’s fruit juice cocktails in Ladies' Home Journal magazine. The ad contained a coupon for $1.00 off the purchase price of two half-gallon containers of the drink. The magazine:

    ► Served as the channel for communication
    ► Was the decoding device
    ► Provided feedback
    Was the encoding device

    Question No: 48 ( Marks: 1 ) - Please choose one
    Fixed cost is also known as which of the following?


    Sunk cost
    ► Variable cost
    ► Overhead cost
    ► Advertising cost

    Question No: 49 ( Marks: 1 ) - Please choose one
    Like many consumer products manufacturers, Haier Electronics gives its resellers discounts to encourage them to carry and promote its products. When doing so, Haier Electronics uses which of the following strategy?

    ► Intensity
    Push
    ► Flexible
    ► Pull

    Question No: 50 ( Marks: 1 ) - Please choose one
    All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as:

    ► Sponsorship
    ► Advertising
    ► Personal selling
    Sales promotion

    Question No: 51 ( Marks: 1 ) - Please choose one
    A company has advantages of selective audience with no ad competition and personalization, to which type of media it will apply?


    ► Radio
    ► Newspapers
    ► Internet
    Direct mail

    Question No: 52 ( Marks: 1 ) - Please choose one
    In a textile firm if the director of marketing is concerned with the buyer-readiness stages of his customers, the best promotional tool for him to use would be:

    ► Public relations and publicity
    ► Sales promotion
    ► Advertising
    Personal selling

    Question No: 53 ( Marks: 1 ) - Please choose one
    Which one of the following marketing activity stimulate consumer purchasing such as coupons, contests, free sample and trade shows?

    Sales promotion
    ► Publicity
    ► Personal selling
    ► Public relation

    Question No: 54 ( Marks: 1 ) - Please choose one
    To increase the market share a company organizes Point of Purchase (POP) Displays. It is an example of:

    ► Trade promotion
    ► Consumer promotion
    Sales promotion
    ► Brand promotion

    Question No: 55 ( Marks: 1 ) - Please choose one
    All of the following positive effects can be achieved by adopting a proper market education strategy in advertising, EXCEPT:

    ► It helps to minimize sales resistance
    ► It helps to reduce the cost of advertising
    ► It makes advertising more effective
    It restricts sales force to achieve adequate distribution

    Question No: 56 ( Marks: 1 ) - Please choose one
    Alertness is the advantage of which of the following?

    Competitor-centered company
    ► Customer-centered company
    ► Market-centered companies
    ► None of the given options

    Question No: 57 ( Marks: 1 ) - Please choose one
    Which of the following is an international trade agreement that has helped to reduce worldwide tariffs?

    ► General Agreement on Tariffs and Trade (GATT)
    World Trade Organization (WTO)
    ► North American Free-Trade Agreement (NAFTA)
    ► Association of Southeast Asian Nations (ASEAN)

    Question No: 58 ( Marks: 1 ) - Please choose one
    Which of the following has a greater amount of risk, control and profit potential?

    ► Importing
    ► Joint Venturing
    Direct Investment
    ► Exporting

    Question No: 59 ( Marks: 1 ) - Please choose one
    Which of the following allowances are payments to wholesalers or retailers to stock unproven new products?

    ► Stocking allowance
    Trade-in allowance
    ► Push money allowance
    ► Promotion allowance

    Question No: 60 ( Marks: 1 ) - Please choose one
    Internet began to expand with the World Wide Web in which of the following year?

    1991
    ► 1992
    ► 1993
    ► 1994

    Question No: 61 ( Marks: 1 ) - Please choose one
    Which of the following is a philosophy of customer satisfaction and mutual gain?

    The marketing concept
    ► The production concept
    ► The selling concept
    ► Societal marketing concept

    Question No: 62 ( Marks: 1 ) - Please choose one
    Which one of the following is NOT the primary criticism leveled at the marketing function by consumers, consumer advocates, and government agencies?

    ► Deceptive practices
    ► High-pressure selling
    ► Shoddy or unsafe products
    Too much political power

    Question No: 63 ( Marks: 1 ) - Please choose one
    Greedy intermediaries who mark up prices beyond the value of their services, comes under which of the following factors of harming consumers through high prices?


    ► High cost of distribution
    ► High advertising and promotion cost
    ► Excessive markup
    High pressure selling

    Question No: 64 ( Marks: 1 ) - Please choose one
    If your competitor has cut the price of its product and it is affecting the sale of your product and profit margin of your company, then you might decide to take some action. Which of the following action will your company take in this situation?

    ► Close your business
    Raise perceived quality
    ► With draw your product
    ► Hold the same price

    Question No: 65 ( Marks: 3 )
    What is consumer black box? How many parts are in consumer black box?


    Consumer black box is the behavior of the buyer. Consumer purchases many things in his routine life. How consumer responds to various marketing efforts. Who, where, why are the questions which are to be addressed in consumer black box. There are two parts of black box.
    1. The buyer’s characteristics influence how he perceive and react to stimuli.
    2. The buyer’s decision process.



    Question No: 66 ( Marks: 5 )
    One of the disadvantages of personal selling is the high cost in maintaining this type of promotional effort. Discuss it by giving your views regard cost.


    The disadvantages of personal selling are:
    • It is very expensive to deal with each contact
    • Labor intensive
    • Lots of calls may required to generate a single sale
    • Attention of high caliber people is difficult to attain.
    • It is costly to maintain and develop a sales force.

    Question No: 67 ( Marks: 10 )
    While deciding on the advertising budget a marketer should have to consider some specific factors. List down any five factors which affect the budget decisions of marketer.

    • For new products huge advertisement is required and it also needs a considerable budget.
    • Competition and clutter: As there are also lots of competitors and there clutters.
    • Market Share: for high quality brands more advertisement is needed.
    • Product Differentiation: when there are more than one products similar to each other, heavy advertisement is required to differentiate the product.

    Question No: 68 ( Marks: 10 )
    Why companies are focusing more on logistics management? Give reasons.


    Companies are required to be good in store, handling and move their goods so that they are available to customers at right place and the right time with full satisfaction. It has major impact on customer satisfaction and company costs. Modern logistics involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.
    It includes production of the product and delivery of the product to the customer ware house or outlet. Logistics Management not only address the problems of outbound distribution but also inbound distribution. It also involves in supply chain management and value added flows from producer to supplier.
    There must be some goals or objectives for logistics management like providing target level of customer satisfaction with least cost. Logistics management is the coordination of producer, purchasing agent market, marketers and customers. These activities include
    forecasting, information systems, purchasing, order processing, inventory, warehousing, and transportation planning.

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    28 Here are some more solved Final Term Paper of MGT301

    solved Final Term Paper of MGT301
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    Last edited by viki; 08-03-2010 at 12:34 AM.
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    Senior Member viki's Avatar Users Flag!
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    28 Solved Papers MGT301 Principles Of Marketing Fall & Spring 2009

    I am not responsible for any of the mistake made in the assignment solutions, MCQ's Solutions, GDB Solutions or any other solution which i provide the students of VU. I just try to help the students while giving the idea's Simply the rest of the work they have to do on there own. They must make the changes and then submit the solution
    Attached Files
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    Good working yar kiya baat hai post edit kar k bold karna kafi time leta hai yara

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