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Thread: MGT301 Principle Of Marketing Assignment No.1 Solution Spring Semester 2013

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    18 MGT301 Principle Of Marketing Assignment No.1 Solution Spring Semester 2013

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    MGT301 Principle Of Marketing Assignment No.1 Solution Spring Semester 2013

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    SEMESTER SPRING 2013
    PRINCIPLES OF MARKETING (MGT301)
    ASSIGNMENT NO: 1
    Opening Date: 27 April, 2013
    Due Date: 02 May, 2013
    Marks: 20
    TOPIC:
    Market Analysis & Selection through Strategic Plann
    ing
    Learning Objective:
    The objective of this activity is to apply the conc
    ept of market analysis and
    importance of market characteristics in launching b
    usiness in new market.
    Learning Outcomes:
    After this activity students will be able to unders
    tand that how different factors
    affect the decision of a business to enter into new
    country market.
    Students will also learn that how & why to prefer o
    ne country market to other.
    Company Profile:
    Inspire Group, ranks among India’s top three privat
    e sectors business houses in terms of
    net worth. The group has business interests that ra
    nge from telecommunications (Inspire
    Communications Limited) to financial services (Insp
    ire Capital Ltd) and power
    generation (Inspire Infrastructure Limited). Inspir
    e Group’s leading company, Inspire
    Communications, is India's largest private sector i
    nformation and communications
    company (after Bharti Airtel. Established in 2004),
    with over 150 million subscribers. It
    has established high standard and quality in commun
    ication and information networks.
    It statuses among the top 5 telecommunications comp
    anies in the world by number of
    customers in a single country. Inspire Communicatio
    ns Company covering over 24,000
    towns and 600,000 villages. Inspire Communications
    owns and operates the next-
    generation IP-enabled connectivity infrastructure,
    comprising over 190,000 kilometers of
    fiber optic cable systems in India, USA, Europe, Mi
    ddle East and the Asia Pacific region.
    THE FOREIGN ENTRY PROCESS: A CRITICAL ANALYSIS
    Inspire Co. is a famous company working in India fo
    r so many years. Inspire Co. has
    very diversified portfolio and working in different
    segments. Company has the dynamic
    work force, capable enough to adjust themselves in
    different capacities and able to work
    in any environment. Top management including CEO, M
    r. Aakash Bohmani, and all
    directors have decided to make new office either in
    Sri Lanka or Maldives.
    Sri Lanka has grown tremendously in telecom sector
    during last few years, especially
    after recent increases in export of yarn and textil
    e. GDP growth rate is also high as
    compared to the last year which shows that it will
    continue to grow in coming years.
    On the other hand, Maldives has more established ec
    onomy, with a very consistent
    growth in GDP. Law and order situation in Maldives
    is also better than Sri Lanka. Like
    Sri Lanka, Inspire has joint venture in Maldives as
    well with Wataniya Telecom
    Maldives.
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